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Marketing Your Internal Developer Platform: An Essential Skill for Success

Title: Marketing Your Internal Developer Platform: An Essential Skill for Success
Presenter: Ben Wilcock and Michael Cote
Topics: IDP, Backstage, .
Type of session: Break-out
Time: 11:35-12:20

In today’s fast-paced world of software development, it’s important to have a robust Internal Developer Platform (IDP) that can help your team stay productive. In this session, we’ll explore the key skills you need to master in order to successfully market your internal developer platform. We’ll discuss the importance of creating a compelling value proposition, building a strong brand identity, and leveraging Slack/Teams and other channels to reach your target audience.

We’ll also take a deep dive into one of the most powerful features of Spotify Backstage – TechDocs. With TechDocs, you can create beautiful, easy-to-use documentation that can help ease the learning curve for new developers and speed up the onboarding process.